![]() In 1959, the Pontiac logo underwent a radical change. Perhaps the idea was that the black would be classier on the vehicles while the red would stand out more in print. However, while the badges on Pontiac cars during this were mostly in black and silver, the company replaced the black with red in print advertising campaigns. They also got rid of the color, changing to a two-tone badge in black and silver. It became more minimalistic and modern, using a thicker and more slanted font. While after 1930, the Pontiac logo still included the name of the brand and a profile view of Pontiac’s head just like the previous logo, they did make some major stylistic changes. This logo lasted up until 1930 when it underwent some purely aesthetic changes. The normal badge featured a profile of the chief’s head in white and gold contour over a red shield. It was during this time period that Pontiac came out with some of the coolest hood ornaments ever to be put on a car, modeled after the likeness of Chief Pontiac. The town in Michigan where Oakland Motor Car Company was named after the Native American chief and, thus, the Oakland Motor Car Company named their top-tier line of vehicles after the town in which the company started.Įventually, GM discontinued the Oakland brand and only produced cars with the Pontiac badge. Pontiac’s War took place in the Great Lakes region and spanned from 1763 to 1766. The very first Pontiac logo was an image of the Odawa Native American chief Pontiac, who was most well known for leading his tribe in a war against the British that was named after him. Will GM bring back the Pontiac brand one day like they did the Hummer brand? I guess we’ll just have to wait and see. And the rest is history.īut, while Pontiac is dead these days, for the sake of reminiscing, let’s take a look at the history of the once-iconic Pontiac logo. In 1909, they became a division of GM and, in 1926, the first car bearing the Pontiac name took to the streets. The company’s namesake comes from the city where the Oakland Motor Car Company started out: Pontiac, Michigan. And it underwent many changes since the Oakland Motor Car Company (which later became the Pontiac division of GM) opened its doors in 1907. At one time, though, the Pontiac logo was about as iconic as any badge in the automotive industry. ![]() Yes, Pontiac certainly had its glory days, but those days are long gone. Who could forget about the incredibly cool 1987 Pontiac Firebird Trans Am GTA? Or how about the Mustang-rivaling 1969 Pontiac GTO Judge Ram Air III that looks like it should be piloted by The Fonz? ![]() However, before that, Pontiac was producing some of the most badass classic muscle cars ever and, indeed, helped to define the American muscle car era. Once one of the top-selling automotive marques in the United States, the Pontiac badge got discontinued by General Motors in April 2009 because their management team was unable to keep up with the times. Now, here’s a name you may not have heard in a long time: Pontiac.
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